These days, people are more concerned about social distancing and avoiding to visit stores frequently, except medicine and grocery shops. Covid has changed our daily life totally. It also brings pressure for our mothers, housewives, servicewomen, in fact, for all to serve the family 24 X 7. So, why not use this as a great opportunity for earning?
See, hygiene and cleanliness are the main and most important things that the whole world maintains, just to prevent the Corona Virus. Just to reduce their work pressure, you can help them to provide a laundry business service.
Doesn’t it sound great?
Laundry business is a sector that has been least influenced by the recession or even by environmental changes. It is a very successful business idea. But the question is, why haven’t all dry cleaners become millionaires yet? The primary cause for this is their unorganized state which leads to incredibly haphazard management.
We researched these things and came out with several effective tips and strategies to help you scale up the new business and enhance your income through Laundry business, also to gain success in this industry.
Now, let’s discuss some important and effective business tips for your new Laundry Business.
The location of your store matters most.
Never ignore a good location when you are going to start a new business. Choose a proper place to set up your shop, people will not visit a shop which is far away from the main road. Keep in mind that you need to grab people’s attention to get enough customers for your laundry business. Also, if customers can easily reach you, they will be interested in washing their clothes.
For example, you can choose a location near a market, parking lot, apartment complexes, or on the side of the main road. But make sure that the location of your store shouldn’t be too close to another successful laundry shop.
Get an idea about competition in the market
Before investing, study the market well. When you are thinking of starting a business, you need to have an idea about the market where you are going to open your shop. It is important to know how other laundry stores are performing in their business, how much they are charging, and how they are attracting customers.
Take some time to research facts that can help support your business. Also, visit the laundry rooms of your rivals without naming your own business. You will be able to analyze their success mantra and get to know the facilities and services they are providing.
Be innovative with your ideas to develop service offerings and present them uniquely.
Laundry Business in India is one of the common and old businesses and you can see several laundry shops in your market too. Then how would you beat your competitors?
You need to create innovative ways to draw customers to your laundry business. If your store is not close to the busy area, you can offer an effective pick-up & delivery service. You can also introduce different types of packages for different types of people or families.
You just need to give a twist in your business, like:
- Don’t allow your customers to visit your shop frequently.
- Communicate online like Whatsapp, or via Phone calls.
- Visit their houses one by one with necessary precautions, and collect their clothes for washing.
- Wash, and invest a bit in good packaging to show your hygiene.
- Deliver those clothes directly to the owners.
- Use sanitizer, and make before and after visiting the customers’ house, it will be better, if you use it in front of them before taking the clothes or giving back to them.
This will help you to improve your earning through the Laundry business.
So, increase the service offerings to customers and expand your budget and staff without any doubt. It will be a cost-effective way to raise sales and draw new businesses. If you can impress your customers by offering high-quality laundry services, it will be easier for you to be unique and popular.
Good equipment and longevity
Old equipment may be inexpensive, but it can be the reason for regular maintenance issues and ineffectiveness which will eventually be too expensive for you. If you are ready to promote your shop with old equipment, you will get the option of buying a shop with an existing laundry room and equipment. But it will need extra care and money compared to new equipment.
Your washing machines or dryers could get damaged if you use them regularly or even if you use too much water in one wash. So, when you are considering the expenses of your new laundry business, be sure to estimate the use of water and electricity. When you buy new equipment, search for high quality and efficient washers or dryers to save money and reduce pressure.
Make marketing a key factor in drawing customers
This point is especially directed towards those who are starting a new laundry business. It is necessary to make marketing a key element in spreading out your business. You can make an interesting logo of your brand or company, distribute flyers to attract customers, and conduct some promotional activities to engage the customers.
Since it is easier to maintain old customers than to find new ones, arrange loyalty programs to make sure your customers are happy with your services.
Create a good reputation
Be polite and well behaved with your customers, maintain the ambiance clean, friendly, and attractive, and train your staff to welcome customers with a smile. Always remember to take feedback seriously from the customers. If they are happy with your service, they will keep coming back and maybe even share a message about your amazing laundry.
Extend the time of services and add some fun
Many laundry services provide facilities from morning to night at the same timetable. But this may not be a suitable time frame for the customers. Preferably keep your laundry shop open 24 hours a day. Not only will it raise your revenues, but it could also set you apart from your competitors.
The customers might get bored amid the washers and dryers, so you can introduce some extra activities to chill while washing their clothes like gaming activities, dry/fold services, etc. It will engage your customers, and you will get an additional source of income with the laundry business.
Keep maintaining the machines
Always maintain your washers and dryers in a good condition as they are the backbone of your laundromat. Without these machines, you would not be able to do your business. Don’t avoid even a small problem and repair them immediately to prevent them from breaking down. Regularly maintain your machines to keep them safe and in a good condition for use.
I hope the above tips and tricks are helpful to you, and you will be able to succeed in starting a laundry business. Good luck!