We will talk about the best way to run an affiliate campaign on Google Ads. It doesn’t matter if you are a fresher in the web market industry; today, Your website must have a considerable proportion of natural traffic to succeed in affiliate marketing, which many publishing companies achieve through advertising.
Nowadays, website owners are trying to reach their target audience in the best possible way through different types of advertising. And Google Ads, originally known as Google AdWords, is currently one of the most prominent contextual advertising networks.
This article will guide you on how to exploit Google AdWords to promote an affiliate link and what to do if your affiliate campaign does not support direct context advertising. It will assist you in setting up a profitable campaign for your website.
Let’s take a close look:
But first, we will briefly discuss what Affiliate marketing is?
Affiliate marketing is an online marketing strategy that allows product manufacturers to enhance sales by attracting their target audience most efficiently. Affiliate means to earn a commission by advertising or promoting the products to others.
In affiliate marketing, it is possible to make money without simply creating their items. In simple words, affiliate marketing is the practice of recommending a product or service by posting. It is on a social media platform, blog, or website. It receives a commission whenever someone buys anything using the sponsor link associated with their suggestion.
You can work with specific organizations or affiliate networks, where you can register and select the programs that benefit you. Analyze the synopsis of the program, which includes the types of items or services, payment options, and commissions available, then decide which one appeals to you.
Sign up there and finally wait for your approval to be confirmed. Once you’ve been confirmed, begin marketing your affiliate links on your website, social media, in newsletters, and wherever else you’re allowed to publish links. When one of your users clicks on those links and buys the product, you’ll receive a modest commission in return.
What is Google AdWords?
Google Ads is the new identity for Google’s advertising services or the most effective online advertising platforms available on Google.com and Google’s other domains, partner sites, and applications. Ecommerce platforms benefit from digital advertising to reach as many clients as possible.
You may interact with your target audiences and bring them to your site in a variety of ways. Among them, one approach that can be very much helpful for e-commerce businesses is Google AdWords. It helps businesses to reach online target markets through its search engine platform and partner sites.
These affiliate sites contain a text or picture ad that displays on the page after a user search for keywords and phrases relevant to a company and its products or services.
AdWords advertisements on Google.com generally appear in specified positions at the top and right-hand side of search results pages.
These advert services are intended to assist companies and marketers in connecting with people around the world who use Google Search
- to get answers,
- watch videos on YouTube,
- explore new places on Google Maps,
- discover applications on Google Play,
- browse content throughout the web, and many more.
You may select keywords relating to your brand, goods, services, and industry for your AdWords account. When people search for these terms, your company’s ad will appear.
You only pay when someone clicks on your ad and visits your website or contacts your company via “click to call.” Advertisers pay Google to reach customers based on their keyword searches through this pay-per-click network.
If the competitive pressure for the keywords is high, your Pay Per Click will be too costly to bid on.
The new Google Advertising brand and service will assist organizations of all sizes in selecting the best solutions for their purposes. Also, it makes it even easier for marketers to provide relevant, reliable ads and the most incredible experiences for existing, emerging, and future consumers.
Is it legally permitted to use Google Ads in the case of Affiliate Marketing?
Let’s clear up a common misconception that using Google Ads for affiliate marketing is not permitted. It is legally allowed to use Google ads in case of promoting an affiliate marketing successfully. However, Google Ads has advertisement standards that everyone must comply with. Affiliate marketers can employ Google Ads to attract users to re-engage with their content.
As an affiliate marketer, you will have to obey some guidelines set by advertisers and affiliate networks instead of Google.
So, keep in mind the rules and regulations of affiliate networks on SEA, or contact your nearby merchants to clarify things.
Advertisers, for example, typically ban the use of brand keywords, although this does not restrict you from applying keywords relating to services, products, or your brand.
Now, we’ve sorted everything out for you. Let me highlight the most crucial part of successfully running Google Ads campaigns over the internet:
Affiliates that support contextual advertising
The first thing you should do before using Google Ads for affiliate marketing is to see if your campaign allows context advertising or not. The affiliate programs in the Travelpayouts network support such advertising that is listed below.
The purpose of direct contextual advertising is to drive visitors to the advertiser’s website. Because not all Travelpayouts programs allow affiliate marketing with Ads, so, let’s take a look at which ones don’t oppose this type of marketing:
- Holiday Taxis
Indirect contextual advertising
To drive traffic to your website, you have to place affiliate links and tools on your website. Affiliate programs may not allow direct advertisements to their websites in some cases. For example, it is illegal to direct advertisements to the KAYAK.com website, but you may market your website using KAYAK widgets instead.
Most firms prohibit brand contextual advertising, which means that you cannot utilize their brand names in advertisements.
As a result, even if your sponsor enables contextual advertising, they may not always opt for brand name references. Therefore, before posting an ad, make sure you have realized all the rules and regulations.
How to run affiliate campaign with Google Ads
To market affiliate promotions, it is necessary to determine what sort of advertising each of them permits and then plan a strategy. Check out the below information on affiliate program advertising in Ads and know how to work with Google ads:
- To begin the process, at first, register a Google Ads account or login in with your existing Google account.
- Instead of selecting your essential advertising purpose, choose the “Experienced Google Ads” option.
- Find a suitable campaign type: app installations, YouTube ads, text advertising, or different ads throughout the web.
- Choose a single objective, and based on the campaign type, you will be provided with various objectives. For example, you can select leads, sales, or website traffic. Let choose “Website traffic.” For your campaign.
- Pick a good name for your campaign, then networks, language, location, budget, target audience, and bidding. For instance, if you want to boost website traffic, you’ll be advised to focus on high-quality traffic or visible impressions, and you’ll be given a suitable bid strategy afterward.
- Determine your daily budget on how much money you’re keen to invest every day. Usually, start with a low budget since it will not destroy your campaign but provide you with a fair sample of how the ad is working.
- Then you’ll be asking for build ad groups, which means you’ll have to select your target audience. Potential visitors can be filtered by keywords age, parental status, gender, and family income.
- You may also limit your reach by using keywords, subjects, and placements. For your better understanding, if you joined Travelpayouts’ affiliate program Drimsim, relevant keywords might include “universal SIM card,” “roaming-free SIM card,” “to obtain a universal SIM card,” and so on.
- You may select one of those keywords and replace it with the section “Google keyword suggestions” to receive similar phrases and the numbers of their monthly searches. Other groups of ads are developed similarly.
- One of the last actions is to upload the advertisement. You can avoid it and make the advertisement afterward. However, the campaign is complete.
- You may analyze the number of clicks and impressions you received on a given day, as well as the amount of money paid for each click, by clicking on “Overview.”
You may specify the budget and proposals there. In other words, choose the terms for which you want to bid. The budget should be modified during the campaign to enhance the most effective terms and decrease phrases that generate no leads.
Remember to mention the start and ending dates of your campaign. Now, track the results continuously to identify the most effective advertising and refine your strategy. You should hook up your Google Ads account to Google Analytics for this reason.
Best Approaches to promote Google ads for affiliate Marketing:
Check out the following strategies to differentiate yourself from the competition when implementing Google Ads for affiliate marketing.
Plan carefully to market your content strategy
Content marketing is the best way to promote advertising. When you rely on people’s clicks, it’s essential to offer them quality material that gives them motivation and encouragement to click on your advertising. Product marketing should be reflected in the content strategy. It is crucial to establish it based on the audience’s demographic.
Develop your website simple to use
A straightforward design of your website with a limited number of elements, text, and images will guide the visitor to the ad with ease. Otherwise, the audience will get confused and feel irritated
Determine the reaction of Users
Prepare a blueprint or script of your preliminary responses to tackle any objections or concerns and then generate solutions to represent them in the advertisements.
Make sure to implement Customized Strategy.
Contextual advertising is based on a wide range of targeting requirements to provide contextually relevant advertising experiences.
Choose relevant keywords
The precise semantic core caters rather than just visitors, allowing you to save money and reduce the bounce rate.
Using Google Ads to promote Affiliate Offers
Google Ads or Google AdWords is a practical and robust marketing tool to enhance high-quality traffic to your website. Many publishing houses use advertising to elevate their affiliate campaigns.
Advertising is simple to implement and facilitates you to target a specific audience. Payment is calculated based on the bidding model you select and can be adjusted at any time.
To make a profit, it’s necessary to earn more money through affiliate marketing rather than spend on traffic.
To get the best outcome, keep in mind that you have to focus on details, optimize ads. Also, be aware, while selecting the target audience, do more research. As a result, to enhance good-quality traffic towards your website and market your offerings rapidly among people, you should consider using Google ads for affiliate marketing.
What if your affiliate campaign does not support Google Ads (direct context advertising)
If you are not allowed to use Google ads for affiliate marketing, then the below strategies of marketing can help you sort the matter out.
Several companies, such as AirHelp and 12Go Asis, don’t permit any affiliate marketing with Google Ads (AdWords), even direct or indirect.
So, in this context, which marketing approach you should choose to promote your website, let’s find out.
Once the visitor clicks on any part of the main webpage, the ad appears in a different browser window.
Because they reflect the page’s core content, such adverts hardly appear sponsored. It’s pretty often has been implementing on social media and as a suggestion.
Whenever you click anywhere on the page, you will see such advertisements. They can also appear arbitrary and even without the involvement of a visitor.
Targeted ads on Social Networks
These types of ads are produced based on the target choices, including location, behavior, etc.
These are the advertisements that open in a new window. They aren’t too forceful because you can still engage with the information on the main page.
Display ads such as text, picture, or video advertisements for mobile or desktop are developing to lead visitors to your website, improving brand exposure and audience trust.
However, email marketing and SMM (Social Media Marketing) is still prevalent in the market. Moreover, as long as the promotional links are relevant to the subject, you can disburse them through messengers (Telegram, Viber, etc.) within your networks and groups.
Almost every advertising agency has its promotional strategies and traffic types to enhance conversion rates. Even though Google Ads is only one method of conducting traffic intermediaries, there are many others.
When it comes to affiliate sites, Google appears to be strict. But there are many other ways to perform advertising campaigns that do not violate Google’s policy.
It would help if you considered those strategies after all. Let’s see what you should do:
First, implement a few ads to the landing page that strictly follow Google’s advertising guidelines, spend some money on Google ads to help your account grow. Second, consider approaching Google and asking questions about the advertisements that are causing you difficulties.
Third, spend more money on advertising to capture their attention while profiting from your commercials.
Finally, Google will call you and assign you a particular ad expert to assist you in “avoiding” their restrictions to make your life simpler.
Also, you can take help from experts, in this case, to grow your website traffic to earn more through advertising.
But before going to post an ad on your website, check out the Google ads rules to promote affiliate marketing.